DJI Holdings, a licensed promoter and distributor of Chinese sports and welfare lottery products, announced that its 50 percent held joint venture, Qingdao Baifa Network Science Technology Service, has been authorized to commence a trial of sales of Sports Lottery products via mobile phones in Qingdao City, Shandong Province.
Commencing immediately, the trial of the approved mobile app is expected to generate revenues for DJI during this month.
Upon a successful implementation of the trial, the group hopes to extend mobile sales throughout the remainder of the province.
The joint venture’s mobile app provides access to a number of Sports Lottery games including Big Lotto, China’s most popular Sports Lottery draw game, ten different digital scratch cards and sports betting games Jingcai and Zucai.
Qingdao City has a population of approximately nine million people and is one of the two major cities in Shandong Province, which in turn has a population of 90 million and contributes almost 10% of total nationwide Sports Lottery sales.
“The popularity of lottery products based around soccer was growing in excess of 200% year-on-year prior to the suspension of online sales. We believe that a full roll out of the mobile app throughout Shandong, together with our unique positioning and promotional offers based on soccer, will quickly generate significant lottery revenues,” said DJI CEO Darren Mercer.