Dafabet named as Celtic’s Main Club Sponsor

Asian-facing betting brand Dafabet has signed a four year agreement for the online gambling operator to be featured on the front of Celtic football club’s shirts from the beginning of season 2016/17. The deal marks the biggest shirt sponsorship deal in Scottish football history. Dafabet has an existing relationship with the Club, having entered into a five-year partnership last season by becoming Celtic’s International Betting Partner.

John Cruces, head of sports marketing and sponsorship at Dafabet, said: “to have Dafabet at the heart of Celtic sponsorship is a milestone event and a very proud moment for us. Having already formed a strong partnership with the club we can only go from strength to strength over the next four years.”

Dimitris Karatzas, managing director of online betting and gaming at Dafabet, said: “We continually aim to increase our presence in football and believe we have achieved that aim year on year.”

Celtic chief executive Peter Lawwell added: “We are delighted to make this announcement, which is fantastic news for the Club and our supporters and ensures a positive, long-term and high-value partnership for the future.

“We have already enjoyed an excellent relationship with Dafabet and we are delighted they have made such an increased commitment to the Club.”

Read more at http://www.dafabetsports.com/en/betting-promotions/dafabet-inks-iconic-sponsorship-deal-celtic-2016043059624.html