The ex-Liverpool and England legend Michael Owen, and brand ambassador of Colossus Bets will be taking on all-comers at their stand at ICE 2016.
Bernard Marantelli, the firm’s Chief Executive commented: “Michael has been our brand ambassador since we launched in 2013 and anyone who fancies their chances against him from the penalty spot, can don our goalkeeper’s gloves and try their luck at our stand.”
Recent product launches from the firm which specializes in lotto-sized sports pools, includes a weekly £1 million free-to-play Pick 6 game as well as a foray into the world of slots. In partnership with CORE Gaming, Colossus Bets released the world’s first cash-out slot game, ‘Colossus Fracpot’, which went live on Sky Vegas in September 2015, with ‘Fracpot Warrior’ set to go live with William Hill shortly.
Marantelli added: “We’re looking forward to showcasing at ICE our FreePlay6 predictor and our cash-out slots. We’ve always believed that enabling players to take part of their potential profits off the table before a gambling outcome is fully resolved should not be restricted to sports betting, so we’ve applied the partial cash-out feature we pioneered on our sports pools to the slots vertical. We will be rolling these out, together with a series of other cash-out slots, to a long list of operators in 2016.”
“With a £1 million weekly prize based around 6 correct scores in the weekend’s big EPL fixtures and leg-by-leg cash-out, our FreePlay6 game provides scale and functionality offered by no other predictor game. Free-to-play is a customisable product within the Colossus microsite and is the perfect tool to acquire, reactivate and retain. We think Colossus free-to-play will become the industry’s most potent CRM asset.”
Colossus Bets will be at Stand S1-312.