Caesars hires two execs to lead expansion strategy

US-casino operator Caesars Entertainment Corporation has announced the hiring of two senior executives to help lead the firm’s international expansion strategy.

The hires include Marco Roca, a veteran of Starwood Hotels, Realogy Holdings and Wyndham Worldwide Corp, who will join Caesars as president of global development, according to a company statement on Thursday.

Caesars Entertainment Corp said Roca has “more than 30 years of hotel and gaming development experience” and is now set to oversee all of its domestic and international development activities including “the pursuit and execution of new markets as well as new projects within the company’s existing property footprint”.

The other hire includes former GE Capital executive Michael Daly, who has been appointed as Caesars’ new strategy, mergers and acquisitions senior vice-president, responsible for defining and executing its corporate growth strategies including mergers, acquisitions, joint ventures and strategic alliances under the direction of its chief financial officer Eric Hession.

“The gaming entertainment industry is evolving and Caesars Entertainment Corporation is now poised to expand in both the core gaming and hospitality business as well as into adjacent businesses,” said Daly.

“We have great opportunities to accelerate our top-line growth by taking advantage of our significantly reduced balance sheet leverage and strong free cash flow profile,” read a statement from Caesars CEO, Mark Frissora.

“The additions of Marco Roca and Michael Daly will bring even more focus to our domestic and international network expansion initiatives and help Caesars Entertainment Corp unlock new growth channels.”

Caesars Entertainment was recently seen in Australia’s Gold Coast eyeing opportunities to be involved with an integrated resort there. It was reported earlier this week that they were in preliminary discussions with Chinese-backed ASF Group for their project on the Spit.