BetOnline.ag launches UltraPlay’s broad eSports portfolio

UltraPlay has announced that it is providing its eSports betting data to BetOnline.ag, a leading iGaming operator in the North American market.

With the broad portfolio of eSports betting solutions powered by UltraPlay, BetOnline.ag will highlight the emerging and ever-increasing interest towards eSports as adding a new website section specially dedicated to this betting vertical.

Esports punters will now have the chance to enjoy a wide range of betting options and pick their favorite games to place bets on amongst LOL, CS:GO, DOTA2, Hearthstone, Overwatch and many others.

Specially tailored to answer Millennials’ requirements, UltraPlay eSports betting suite offers the widest selection of competitive games, 3000+ eSports events per month, 1500 in-play events and live streaming of a wide range of tournaments the company’s in-house trading team is covering.

Mario Ovcharov, chief marketing officer at UltraPlay has commented on the new launch: “BetOnline.ag is offering diversified, dynamic and exciting betting experience which makes the brand one of the players’ most favorite on the market. We are absolutely thrilled to enrich the offerings of BetOnline.ag with our unrivaled eSports betting product suite.”

Recognizing the difficulty of implementing traditional bookmaking methods in eSports, UltraPlay has created a unique approach by combining traditional sportsbook techniques with innovative game analysis. The supplier’s team of traders have developed more than 50 markets, created with the mindset of a gamer, dedicated to various eSports events for players’ entertainment and betting excitement.  The company has recently allowed live betting on FIFA Interactive World Cup (August 16-18), and became the first iGaming provider to offer in-play odds on the super popular tournament.

UltraPlay’s eSports product suite has been recently shortlisted in the Digital Product of the year category of the Global Gaming Awards 2017 outlining the company’s premium eSports betting suite, innovating and improving the iGaming brands.