Bet365 accused of misleading promotions

    The Australian Competition and Consumer Commission (ACCC) has initiated legal action against the Australian based branch of Bet365 for misleading punters into thinking they had $200 worth of free bets when in fact they needed to gamble $1200 before becoming eligible. Court documents show that Bet365’s website showed offers of “$200 free bets for new customers” and, from February this year, “Up to $200 deposit bonus for new customers”. The ACCC has labeled these “misleading representations” as the conditions for accessing the “free” $200 were not prominently displayed. 

    Under Australian Consumer Law, “any conditions, limitations or restrictions should be made clear to the consumer before the purchase rather than after a consumer has been unfairly enticed into a transaction”, said ACCC chairman Rod Sims. 

    The ACCC is suing three local companies under the Bet365 Group, whose local company is licensed and regulated by the Northern Territory: Hillside (Australia) New Media Pty Ltd, Hillside (New Media) Limited and Bet365 Group Limited. It is seeking declarations, injunctions, pecuniary penalties, corrective advertising, a compliance program and costs against Bet365 for breaching Australian Consumer Law.