Aristocrat brings Big Play display to ICE

Aristocrat Technologies brought their Big Play display to ICE Totally Gaming 2016. James Boje, Managing Director – EMEA, remarked that operators were enthusiastic to learn about Aristocrat’s new range of cabinets and games destined for gaming floors across Europe and Africa.  “We are delighted with the response shown towards our entire portfolio, which incorporates innovative products for every segment of a gaming floor, regardless of size, location or player preference,” said Boje.  

Key attractions amongst Aristocrat’s new collection for EMEA drawing the crowds at ICE were the Game of Thrones Slot Game on the multi-award winning Arc Double cabinet; the revolutionary linked progressive with player-selectable denomination, Lightning Link; a swathe of new games for the incoming Arc Single cabinet with curved portrait display; the colossal two-player Behemoth cabinet with an 84-inch HD display; and an inspired collection of new game themes and mechanics across Aristocrat’s C*Series, J*Series, E*Series and broadly expanded M*Series standalone gaming segments.  

“Whilst many visitors were initially drawn in by big licensed themes such as Game of Thrones, Britney Spears, The Walking Dead, The Big Bang Theory and Batman,” Boje continued, “They were equally impressed by our fully rounded array of proprietary links and standalone games that constitute a comprehensive lineup of gaming entertainment.

Boje concluded, “Aristocrat’s range across EMEA continues to grow at an exciting pace as we offer our customers a vast wealth of games from a proven and successful global portfolio. Feedback on The Big Play collection at ICE has been overwhelmingly positive, reinforcing our on-going commitment to our customers in the region. We look forward to strengthening our business partnerships over the coming year as players everywhere continue to enjoy the fruits of Aristocrat’s sustained investment in design and development.”