Amaya acquires Victiv; will launch under new “Starsdraft” brand

Amaya Inc. announced that it has acquired Victiv, a Texas-based daily fantasy sports site that offers players the opportunity to build a roster of their favorite sports stars and compete for the chance to win real money.

The current Victiv team will manage the DFS business, which will be rebranded StarsDraft and will be initially launched at StarsDraft.com in select U.S. markets and later through the PokerStars platform. Victiv has received considerable attention among daily fantasy players for its user-friendly and innovative software for fantasy sports enthusiasts.

“StarsDraft will combine Victiv’s innovative platform and experienced DFS team with Amaya’s expansive consumer base and operational excellence as the world’s preeminent online gaming brand,” said Matthew Primeaux, CEO of Victiv. 

“We intend to capitalize on what we believe is strong crossover between online poker players and daily fantasy sports. PokerStars is the most-trusted brand in online gaming and brings unmatched security, customer support and technical infrastructure that we believe all players can rely on.”