500.com sole provider of online sports lottery to China Mobile

    500.com Limited, a leading online sports lottery service provider in China, announced that it has signed a strategic partnership agreement with China Mobile Limited to become the sole provider of online sports lottery products to China Mobile Points Mall, an online marketplace where China Mobile subscribers can redeem loyalty points. The online sports lottery products provided by 500. com will be available in all of China’s 31 provinces, municipalities and autonomous regions.
    The agreement will provide easy and convenient access for China Mobile’s 770 million subscribers to purchase 500.com’s online sports lottery products using loyalty points for a period of up to two years, upon which the agreement can be renewed.
    China Mobile will reimburse 500.com for the products purchased in cash. 500.com already provides lottery purchase and information services to China Mobile users through its internet, mobile apps, WAP and SMS channels.
    500.com founder Man San Law, commented: “We expect to see sales volumes increase significantly as our products become available to China Mobile’s 770 million subscribers. We look forward to developing an even deeper relationship with China Mobile as we work to integrate our products into their vast ecosystem.”