360° one-stop shop – Betradar

Betradar is a brand of Sportradar, a key supplier of sports data and digital content for its clients around the world.

Since its founding in 2001, Betradar has developed into a key player in the industry. Today, Betradar provides all the necessary services to run a successful bookmaker operation, such as fixtures, results, odds compiling, trading tools, in-running services, front-end content solutions (including statistics, live scores and live data visualisations), live streaming solutions, innovative gaming solutions and now eSports betting solutions.

At Betradar, the past year was again marked by some momentous decisions and benchmark-setting innovations. In particular, the launch of Betradar’s new Managed Trading Services was a key milestone in the execution of Betradar’s strategy of becoming the industry’s unique “one-stop-shop” provider, offering a diverse portfolio of turnkey sports betting solutions.

Today, Betradar offers the most comprehensive and reliable Live Odds & Live Scouting service and is the only supplier in the market that controls the entire chain of its in-running offer – from the data collection at the venue right through to the compilation and delivery of odds.

In total, the coverage amounts to over 20,000 live events in 20 sports around the clock each month, providing over 500 unique odds types. Managed Trading Services, the latest product innovation from Betradar, helps to optimize the profit of each bookmaker by externalising labour-intensive tasks and dealing with them efficiently and cost-effectively. Moreover, Betradar’s Virtual Sports Betting products deliver fast-paced real money betting all day long across retail, mobile and online.