188BET has become the official betting partner of the YONEX All England Badminton Open, the sport’s oldest and most prestigious championship.
Held at Birmingham’s Barclaycard Arena every March, the All England Open forms part of Badminton’s BWF Super Series as one of the sports five ‘grand-slam’ events.
188BET marketing detailed that it would be betting partner to the Open for its next three events.
“The YONEX All England Open Badminton Championships is one of the ‘must see’ events on the sporting calendar and we are delighted to have secured this partnership with 188BET which will enable us to further develop the Championships,” said Adrian Christy, Badminton England’s chief executive.
“We are constantly seeking partners who can bring greater fan engagement and experiences across our events and activities and I am really excited with some of the plans that 188BET have for our flagship event.”