Online betting platform 10Bet is getting ready to make a deep impact on a crowded UK marketplace with an aggressive advertising campaign built around in-play service.
Their online acquisition strategy has built up a large, upscale global customer base but now, with Euro 2016 approaching, they’re launching a first-ever offline campaign to connect with a new generation of sports fans.
David Bazak, managing director of 10Bet, explains the strategy: “Our variety of In-Play markets & live events gives us an edge over the majority of UK bookies, and while we may not have the advertising resources they do, we’ve achieved critical mass in terms of customer numbers and are ready to throw our hat in the ring to challenge for significant share of voice in an already noisy market.”
The campaign, produced in partnership with newly-appointed London agency Jump and media partner AMS, focuses on 10Bet’s hundreds of in-play markets for over 22,000 live events per month.
Comprising TV ads on channels including Eurosport, ITV2, ITV4, More4, Gold and Dave amongst others, radio slots on Talk Sport, Talk Radio and Virgin Radio, plus many other channels, the campaign has been carefully calibrated to target key demographics.
David Bazak elaborates: “Together with our partners, we’ve taken a very scientific approach towards attracting and converting new customers. We know we need to box clever in order to take on the real heavyweights, so we’ve gone for an efficient, streamlined and aggressive fight plan that plays to our key strengths and reinforces our mastery of in-play betting.”