10-Year Anniversary

Betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map through its advanced betting solutions.

Mario Ovcharov, CEO at UltraPlay has commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization.  After a decade of steady progress, we are now looking forward to the new perspectives, opportunities and partnerships, to begin at ICE London and forward.”

At ICE London, UltraPlay’s team of iGaming experts will present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators.

“Unlike other solutions, the UltraPlay platform allows fully customizable events, markets, margins, limits, market lines and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov.

“Besides UltraPlay’s sports product, the company’s all-in-one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated through the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Moreover ODDS.GG website redesign will be presented for the first time at ICE London – with a better user interface and experience.

 UltraPlay’s dedicated team will discuss potential partnerships with all interested to step further and be part of the company’s story of success, at booth S2-245.