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    Can Asian operators capitalize on the virtual sports opportunity?

    In just under two decades, virtual sports have gone from being a niche vertical dismissed by many as cartoon betting, to one of the fastest growing areas in gaming, with operators in Asia increasingly taking notice. Interest is undoubtedly strong amongst Asia's sports mad punters, however, slow turning wheels of regulation, or lack of rules, is holding back progress.

    Virtual sports becoming Asian reality

    After a period of rapid growth in Europe, virtual sports are emerging as a viable product in Asia, with operators drawn to the regulatory flexibility, low-cost turnkey integration and high margins. But today’s virtuals - which let players bet on the outcome of pre-determined, virtual visualizations of sporting encounters - are now graphically impressive adaptations of the real thing, created with advanced motion-capture technology which make the leading products tough to distinguish from reality. 
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