Asia’s glitzy IRs and casinos around the world are not attracting large numbers of Japanese tourists, despite their propensity to gamble in pachinko parlours at home, operators on a panel at the World Gaming Executive Summit in Barcelona said.
Technology is advancing at a breakneck pace, opening a world of opportunities, though when it comes to game design and convergence between the land-based and online sectors, customer preferences in Asia are slow to change. This was a key takeaway from panels at the ASEAN Gaming Summit held in Manila last week, which this year focused on disruptive technologies, innovation and the convergence between the online and offline sector. Although much is made of the need to the attract the millennial audience, whose adoption of new technologies and social gaming is fast and well documented, they are still a long way from being a driving force in the industry.
Roger Marris, Chief Executive Officer of The Ritz Club, sited within the legendary Ritz Hotel in London’s Mayfair district, has overseen a radical change in the casino’s focus and outlook to attract customers from Asia. Judging by the results, it’s a strategy that has achieved significant success.