SBTech, 2016 EGR Best In-Play Betting Software award winner, is a leading provider of interactive Sports betting solutions and services to traditional and regulated markets. The complete offering includes an innovative, dynamic and customisable suite of turnkey and fully managed solutions, specifically designed for top gaming operators, existing bookmakers and land-based networks.

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    DraftKings merger leaves Kambi out in the cold

    Fantasy sports company DraftKings has announced a three-way deal that will see the company become publicly listed next year and absorb gaming technology firm SBTech. The deal also leaves the Kambi Group, with which DraftKings had renewed its technology partnership in August, out in the cold.

    SBTech named Sports Betting Supplier of the Year

    SBTech has won two major prizes at the eGR B2B Awards 2019, claiming Sports Betting Supplier of the year and best In-play Betting Software, the fourth consecutive year the company has achieved this accolade. The business has achieved a host of significant milestones in the last 12 months, winning some of the industry’s biggest sports […]

    Adding sporting value

    SBTech is an industry-leading software provider of sports betting and iGaming software and services to operators in regulated markets.

    SBTech partners with LeoVegas

    SBTech, the industry-leading sports betting solutions provider to the regulated iGaming sector, has entered into a new partnership with multi-brand, managed service online gaming company Rocket X to supply its sportsbook to a number of UK-facing sites. The firm’s flagship brand was recently unveiled as the sponsor of EFL Championship club Swansea City. The […]

    SBTech opens mobile-first sportsbook on full platform solution

    SBTech is pleased to announce the soft launch of mobile-first sportsbook, the latest betting and gaming brand to go live on SBTech’s industry-leading Chameleon360 iGaming platform. SBTech was chosen by MoPlay for its market-leading sportsbook, mobile first product innovations and API strategy which will enable MoPlay to build and deliver a differentiating front-end to […]

    SBTech’s Light in new blockchain and gambling venture

    Tom Light, senior vice-president of business development at SBTech, is to leave the group to establish a new business venture that will unite blockchain and gambling. Tom Light joined SBTech in 2014 to lead its business development and commercial efforts and initiated the massive growth curve the group has experienced since. He has been responsible […]

    SBTech releases live betting innovation – Pulse

    SBTech has released Pulse, an innovation in live betting that is set to completely revolutionize the sector. Inspired by principles of gamification, Pulse (patent pending) is designed to deliver an entirely new in-play experience, achieving greater levels of engagement and brand loyalty across the global SBTech operator network.   Pulse puts the player at the […]

    SBTech and GAN establish strategic partnership for US sports betting

    SBTech has launched a strategic relationship with GAN, a major B2B supplier of internet gaming enterprise software-as-a-service solutions to the US land-based casino industry. SBTech will now supply real money sports betting services to GAN’s diverse portfolio of US casino operator clients. SBTech’s sports betting solution will be integrated with GAN’s GameSTACK enterprise software platform […]

    SBTech launches action betting, its latest mobile in-play feature

    Sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options. Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a […]

    SBTech wins sportsbook supplier of the year

    SBTech won the Sportsbook Supplier of the Year accolade at the SBC Awards 2017 which took place in London on Tuesday. SBTech scooped the award as a result of its corporate and commercial success in offering the industry’s top sportsbook solution to the global betting sector. The judges commended SBTech on the strength of its […]

    Jake Pollard joins SBTech as communications and content director

    SBTech continues to strengthen its senior management team with the appointment of Jake Pollard as communications and content director. Jake will be responsible for all press and public relations and management of the group’s media exposure. He will also develop and implement SBTech’s content strategy with both trade press and industry stakeholders, while also identifying […]

    SBTech wins CEEGC Award for second year running

    Sports betting solutions and igaming platform provider SBTech has strengthened its market leading position by winning the award for Best Sports Betting Provider at the 2017 Central and Eastern Europe Gaming Conference (CEEGC) for the second year running. The CEEGC award for Best Overall Sports Betting Software Provider makes it a double in two years […]

    Argyll Entertainment upgrades to SBTech’s full platform solution

    SBTech has become the technology partner of Argyll Entertainment in a deal that sees its UK sports betting brands SportNation and RedZoneSports leverage the technology, automation and tools the SBTech platform offers. Upgrading its provider to SBTech represents a critical dimension of Argyll’s expansion strategy, as it targets wider brand recognition and greater market share […]

    SB&G partners with SBTech for rollout in German market

    Sky Betting & Gaming has announced that it has partnered with SBTech, which will supply the operator with a full sportsbook platform in Germany. The company will utilize SBTech’s betting platform, complete with pricing, trading and risk management services. The deal includes the provision of CRM, payments, reporting and automated bonusing tools. Sky Bet’s German […]

    SBTech appoints Andrew Cochrane as CCO

    SBTech has announced the appointment of Andrew Cochrane as its new chief commercial officer. Cochrane brings a wealth of experience from retail gaming, iGaming and sports betting and has a proven track record of managing top-tier omni-channel operators in regulated markets. He will be responsible for cementing the company’s preeminent position in the industry by […]

    SBTech becomes first sports betting provider in Cyprus

    Sports betting provider, SBTech has become the first sportsbook platform supplier to enter the Cypriot market with the launch of It represents the next step in the fast-rising operator’s expansion strategy and comes only six months after the agreement between SBTech and Winmasters was signed. Winmasters will now offer SBTech’s industry-leading sportsbook to Cypriot […]

    Mr Green and SBTech among new exhibitors at BOS

    Mr Green and SBTech are among the 15 first-time exhibitors at the Betting on Sports 2017 Conference organised by SBC Events in September 12-15. Having expanded the product display to cater for up to 50 exhibitors at BOS2017, 65 percent of the 1,768 sqm exhibition space at Olympia Conference Centre has now been sold, but […]

    Suppliers to debate key issues at BOF17

    The betting industry’s leading suppliers will be debating the key issues affecting the value chain across the sector at next month’s Betting on Football conference at Stamford Bridge. The event will explore how online gaming suppliers have been affected by a wave of M&A and an increased focus on in-house competencies within the industry. BetConstruct […]

    Aspire, Evoke selects SBTech as exclusive sportsbook supplier

    Aspire Global and Evoke Gaming has announced SBTech as their exclusive sportsbook supplier. Aspire Global currently operates in a range of European markets under its MGA licence, as well as under local licences in Italy, Denmark, and the U.K. Aspire Global’s network will benefit from SBTech’s award-winning sportsbook in addition to its existing verticals: live […]

    Get’s Bet, Bet90 to be powered by SBTech

    Leading Romanian retail sports betting operator Get’s Bet has announced that its shop network will now be powered by SBTech’s industry-best omni-channel solution. Get’s Bet customers in the Romanian regulated market will be able to take advantage of a seamless experience across all touch points using the SBTech Infinity Account, creating unified player journeys and […]

    SBTech wins eGR Nordics award

    SBTech has scooped the prestigious award for Best Sports Betting Supplier for the second year running at the eGR Nordics Awards, held on January 17 in Malta. According to a press release from the company, the award recognizes the company’s commercial successes, trailblazing innovations and the all-round quality of its sportsbook, technological solutions and standards […]

    All-round player experience

    A combination of localized offerings, constant innovation, uniquely customisable products, deep industry knowledge and versatile tools has positioned SBTech as a leading sports betting platform, omni-channel provider and trusted partner of operators in regulated markets around the world. Continuing its commitment to delivering the very best all-round player experience, SBTech will demonstrate its complete omni-channel […]

    Luckia launches upgraded sports betting platform by SBTech

    SBTech has announced a major new partnership with Luckia, one of the most successful online and retail sports betting operators in Spain. The move represents a key stage in Luckia’s strategy of rapidly growing market share in Spain and internationally. Luckia has been able to gain significant market share in Spain thanks to its omnichannel […]

    SBTech at EiG Expo 2016

    Sportsbetting supplier SBTech will showcase its cutting-edge product portfolio at the EiG Expo in Berlin, October 18 – 20 at stand 505. A combination of localised offerings, expert legal oversight, versatile tools and unrivalled industry knowledge has positioned SBTech as a world-leading sports betting provider and trusted partner of operators in the UK, Ireland, Italy, […]

    SBTech software provider for Hero Gaming’s Betser brand

    SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino […]

    Interactive sports betting solutions

    Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services to the online gaming industry in both regulated and traditional markets. The company’s complete offering includes innovative and user-friendly turnkey and fully managed sports betting solutions, specifically designed for the unique needs of top gaming operators, existing bookmakers and land-based […]

    SBTech gains Italian certification for world-class sportsbook

    SBTech, a global provider of online sports betting solutions, management services and iGaming platforms, has successfully completed the compliance process to provide its best-in-class sportsbook in the Italian regulated market, cementing the group’s strategy of being a key supplier in regulated markets. The company’s sportsbook has just launched with its first Italian operator, SBTech […]

    SBTech secures software licence in Malta

    Provider of online sports Betting solutions, management services and iGaming platforms, SBTech has been awarded a full Class 4 Remote Gaming License by the Maltese Gaming Authority. The Maltese licence adds to SBTech’s portfolio of European permits, as the company continues to expand its operations across the continent and beyond. SBTech’s expertise in equipping international […]

    Bet.PT launches in Portugal with SBTech

    Portuguese bookmaker Bet Entertainment Technologies Limited ( has launched a sportsbook and igaming platform in Portugal powered by sports betting provider SBTech. has been granted an online Sportsbetting license in Portugal by gambling regulator Serviço de Regulação e Inspeção de Jogos do Turismo de Portugal (SRIJ). This license will allow to offer SBTech’s […]

    SBTech secures software license in Romania

    Leading Sportsbetting supplier SBTech has been granted a B2B Class 2 Software Provider License by the National Gambling Office in Romania. The firm’s B2B Class 2 Software Provider Licence will enable SBTech to become one of the first sportsbook providers for regulated operators in the country. SBTech is powering its sports-betting offering in Romania with Richard Carter, chief […]

    SBTech at iGaming Super Show 2016

    Sportsbetting supplier SBTech will showcase its cutting-edge product portfolio at the iGaming Super Show in Amsterdam June 7 – 10 at stand B60. The combination of localized offerings, expert legal oversight, versatile tools and unrivalled industry knowledge has positioned SBTech as a world-leading Sportsbetting provider and trusted partner of operators in the UK, Ireland, Italy, […]

    SBTech awarded Best In-Play Betting Software of 2016

    SBTech took home the award for best In-Play Betting Software from the prestigious EGR B2B Awards. The Awards are judged by a panel of industry experts including former CEOs, board directors and founders of renowned betting brands, and recognise the companies which have stood out in an exceptionally competitive market in the last year. SBTech […]

    SBTech showcases powerful asian facing sportsbook solution

    SBTech’s unique understanding of the Asian market and notable risk management capabilities has allowed the company to enter Asia with a full Asian facing solution including a vast number of localized products. SBTech has successfully developed a powerful Sportsbook solution localized specifically for the Asian market, focused on catering to the Asian punter preferences and […]

    SBTech appoints Richard Carter as CEO

    Gaming industry leader, Richard Carter, will be appointed as SBTech’s new CEO. Carter, former Director of research at Deutsche Bank was responsible for running the highly rated European equity gaming franchise for the past 7 years. John Anderson, Chairman of SBTech commented, “We are honored to have Richard join the team. Over the last few […]

    SBTech signs landmark LatAm deals with PLE and Spingol Entertainment

    SBTech has signed exclusive agreements to provide two of Latin America’s biggest regulated operators with their award-winning omni-channel sports betting solution. The first will see Promotora Latinoamericana de Entretenimiento (PLE) equipped with the supplier’s innovative retail products through its Mexican licence. Founded in 2005, PLE runs sports betting facilities in land-based casinos, restaurants, bars, and […]

    SBTech signs multi-year deal with SAZKA

    SBTech has signed a multi-year deal to provide SAZKA, the Czech Republic’s lottery operator, with a full turnkey sports betting solution. SAZKA is part of international investment group KKCG, operating in 11 countries on four continents, and a member of the European Lotteries (EL) and World Lottery Association (WLA). SBTech will supply SAZKA with their […]

    Chameleon360 and mobile gaming

    SBTech will present their multiple award winning iGaming and betting platform at ICE 2016 featuring the Chameleon360 iGaming platform alongside the company’s new mobile gaming product SBTech Touch, and the best-in-class online sportsbook boasting live streaming, in-play, and cash out facilities. SBTech CEO, Itai Zak, said: “We had a record breaking 2015 and are poised […]

    SBTech extends partnership with ComeOn!

    Award-winning supplier SBTech has extended its partnership with ComeOn! for the fourth time after signing a landmark five year deal. As part of the new long term agreement, the Nordic operator will utilise SBTech’s new and innovative front end solution, as well as the company’s leading sports betting platform and new gaming platform Chameleon360. The […]

    SBTech takes home award for ‘Best Sports Betting Supplier’

    SBTech has taken home the ‘Best Sports Betting Supplier’ award at the eGR Nordics Awards night. More than 120 industry professionals came out to celebrate the achievements of the most successful and innovative iGaming companies operating in the Nordic region on Jan. 21, 2016. SBTech was among the big winners of the night, taking home […]

    SB Tech integrates Evolution’s live dealer solution

    SBTech has announced a new partnership with Evolution, a live dealer provider, to strengthen its turnkey gaming solution, Chameleon360. Evolution’s live gaming solutions will be integrated into SBTech’s eGaming platform, Chameleon360, which offers operators control over their entire operation across multiple gaming products via a single management system. SBTech CEO Itai Zak commented: “Through Evolution, […]

    SBTech to roll out fresh cashout and livestreaming features

    SBTech has announced that it will be rolling out fresh cashout features and industry leading live-streaming capabilities to its operators during the third quarter of the year.  The brand new cashout function, which gives players the option to sell their bets back to the operator, is the latest in a series of house-developed solutions to […]

    SBTech wins award for excellence in Innovation at EGR B2B Awards 2015

    SBTech, an industry leading sports betting and gaming solutions provider, is proud to announce that it has won the ‘Innovation in in-play Betting Software’ category at the 2015 EGR B2B Awards for a second consecutive year.  “The EGR Awards have always been seen as the gold standard for industry excellence and winning another award is […]

    Evander Holyfield’s RealDealBet to be a knockout sports betting platform

    Evander “the Real Deal” Holyfield, 5-time World Heavyweight Boxing Champion is very excited to be launching globally with the newest and most complete online sports betting and casino experience available. was designed for both professional and recreational players across the EU and markets around the world. will feature an incredibly simple, […]

    SBTech, Gamplay to roll out sportsbook in Asia

    SBTech has signed a deal with e-gaming software provider Gameplay Interactive to provide a sportsbook localized for the Asian market. Gameplay Interactive CEO, Calvin, said both companies are well positioned in the Asia market to work together. “We’re excited to have SBTech’s sportsbook as the latest addition to the Gameplay Interactive platform. We understand the […]

    Co-Gaming extends multi-year partnership with SBTech

    Sports betting company SBTech has announced the third multi-year extension of its partnership with Co-Gaming Ltd, operator of Scandinavian brands ComeOn! and Mobilbet. The extended partnership deal will see SBTech provide Co-Gaming with a sports betting platform that’s fully compliant with the latest UK regulations, following the issue of a license to SBTech from the […]

    Grey market challenges, India opportunities aired at iGA

    The challenges presented by Asia’s grey markets and consumer demands for quick-fix gambling solutions were among the key issues addressed at the iGaming Asia Congress in Macau last week. Experts provided views on topics ranging from the perennial lure of China, to the “sleeping giant” that is India, as well as outlining opportunities in fledgling markets such as Vietnam.  

    Bringing the omni-channel revolution to Asia

    While the business of selling slots to casinos and online operators remains distinct, the two have been brought closer together in recent years by a new strategic approach which stresses the importance of offering consistency in product, payment and marketing  - both in-venue and online. Omni-channel has been a favorite term on the industry conference circuit for some time now, but it appears to finally be having a tangible impact on the strategy and results of many of gaming’s biggest firms. We explore whether it will have the same impact in Asia. 

    Premier League dominates Asia sports betting @IGA15

    iGaming Congress 2015 round up by Jorge Godinho* The English Premier League continues to dominate the booming Asia sports betting market, helped by the fact that games are shown widely across the region and played in Asian prime time, however the Spanish league is gaining in popularity, the iGaming Asia conference heard last week.The iGaming Asia Congress, organized by Beacon, is a regular feature of the busy conference scene in Macau and this year’s event took place on March 17-19 at Melco Crown Entertainment’s City of Dreams resort. The event attracted more than 350 executives from the online gambling sphere. Although there are no specific figures on sports betting in Asia, about 44 percent of global gross gambling revenue from sports betting is thought to come from the region, and about 70 percent of global in-play betting according to a panel that included Ladbrokes, SBOBET, SBTech and BetConstruct.However punters are wary of some non-European leagues, as they are seen as posing a corruption risk and do not attract much betting. There have been various scandals of match-fixing or even totally non-existing games, called ‘ghost matches’. Betting firm SBOBET was recently the victim of such a ghost match that allegedly took place in Belarus and on which they paid out, but it was later discovered that the match never took place.In terms of betting trends, the majority of bets are made in-play, that is, during the event, and most of the revenue now comes from mobile devices.However, the latest novelty includes so-called ‘cash-out’ bets, which provide the possibility of settling the bet before the event has finished. Another is ‘fast markets’ bets, such as betting on what will happen in the next minute or five minutes, which allows many bets and settlements during a single game.The conference heard from Michael Charlton, General Manager - China for Ladbrokes and Geaspar Byrne, Head of Strategic Planning, that Beijing’s recent crackdown on online gambling may be linked to its own footballing aspirations. Authorities may be making a concerted effort to regulate the market ahead of the introduction of a proposed new soccer lottery to raise funds to develop the sport in China.The country has ambitious goals to improve the quality of its teams and a new lottery is one way of potentially raising the necessary revenue. Beijing is ultimately eyeing a bid to organize the FIFA World Cup in 2026. The existing Sports Lottery in China is booming, with last year’s World Cup in Brazil helping to drive revenue and highlighting the popularity of the sport. The Sports Lottery’s sales gained almost 33 percent in 2014 to RMB176.41 billion ($28.5 billion), although this has decreased by about half in 2015 following announcements by several online lottery distributors that they were closing down their online operations.During the conference, there was also much discussion related to the legality of online betting in Asia, including the difficulties that raises for sports sponsorship and advertising. As many jurisdictions restrict the advertising of online gaming, companies need to be creative and, for example, have brand ambassadors such as snooker players or other celebrities. Once acquired, Asian customers may stay for a relatively long time and the longevity of a site effectively tells the customer that it can be trusted, although the critical issue from a player perspective is the speed of payments.Online gambling is not legal in many jurisdictions and there is a certain ebb and flow. Operators may be prosecuted and payment processors, always a critical part, may be targeted by the authorities. A case in point is Singapore, which recently passed tough legislation against online gaming. All online betting sites were blocked and local financial institutions cannot process the payments. According to the new Remote Gambling Act no company anywhere in the world may take bets from Singapore, under threat of criminal sanctions. Matt Pollins, associate at law firm Olswang, said that enforcement may include arrests of company executives at Changi airport and extradition requests to Singapore, although it is debatable whether this would actually happen. The new law does not apply to social gaming, which provided the focus of attention for the first day’s sessions. The social gaming market in Asia is booming due to the explosion in the use of smartphones and tablets. A growing number of people in Asia only connect to the internet via mobile phones, and in many sites the vast majority of the traffic comes from mobiles. In Hong Kong there are 2.4 phones per person on average, and the hours spent using them are much higher in Asia than in Europe or America. Very often the devices are used as a second screen, given the modern propensity to multitasking and to have short attention spans. A presentation by Oona Chan, Head of Broadcasting for the Hong Kong Jockey Club, provided an excellent example of how their app can greatly enhance traditional passive TV viewing and provide a wealth of additional information not available elsewhere. However, speakers agreed that it is still very early days for wearable devices such as smart watches to have a significant impact in the market.The prize Asian markets are currently Japan, Korea and China. Various speakers stressed the need to localize the applications, adapting them to the particular tastes and preferences of each country and sometimes region. This may mean for example the inclusion of auspicious objects or the need to have native speakers in the customer support lines.Social gaming business is conducted using models such as free to play (free with subsequent purchases) and pay to play (either an upfront payment or a monthly subscription). However, the vast majority of players never buy anything and just play the free parts. The main platforms are iOS and Android, which take 30 percent of the gross revenue. Game developers must also pay publishers. Integration with social networks, such as for login, is quite important to generate traffic, as in each country there may be a dominant one. Loyalty points or rewards, virtual or real-world, help retain business, as well as good customer support.A special session on India moderated by Tim Shepherd, COO of Silver Heritage Group, highlighted that it is the largest untapped gaming market in the world due to a basic prohibition arising from a law passed in 1867. Vidushpat Singhania of FICCI confirmed that there is horse racing, lotteries, casinos in Goa, Daman and Sikkim, and online gaming only in the latter state. Gaming is regulated at state level and not at federal level. There is an acceptance of games of skill such as Rummy, and of social gaming, but the situation in online gaming may not change unless there is serious lobbying and a huge shift in public opinion. In any case, a speaker stressed that the situation may evolve and therefore interested companies should position themselves. A panel of speakers including the founder of the Bitcoin Foundation, Jon Matonis, Jiten Melwani, CEO of BitGame Labs, and Daniel Schwartzkopff of BetVIP also discussed gaming operations that use Bitcoin, the decentralized digital currency that uses peer-to-peer technology. Bitcoin transactions provide immediacy, privacy and irreversibility and cover all jurisdictions worldwide, which does not happen with major credit cards. Bitcoin payments, which do not require a bank account and do not incur processing fees, are popular in grey market online gambling and in fact 40 percent of all Bitcoin transactions relate to gaming. However, licensed operators should not try to operate using normal currencies as well as Bitcoin, as customer due diligence checks mandated by anti-money laundering laws may be difficult or impossible to perform. Many regulators do not allow this and may require the use of registered wallets or otherwise cancel the license of operators who do not satisfactorily comply.Another panel was devoted to the European sports betting scene, which is rapidly changing under pressure from the financial crisis and the European Commission. A significant number of jurisdictions are expected to start licensing operators in 2015, including Portugal, Greece, Romania, Serbia, Hungary, Liechtenstein and the largest market, Germany. However, a system whereby a single license would allow to offer betting services in all 28 European Union jurisdictions is not going to materialize any time soon.The gradual expansion of poker in Asia was touched upon. David Jung of Hero Poker maintained that online poker does not cannibalize offline poker, and in fact the integration between both is probably the best way to operate. In China there has been acceptance of poker, with tournaments being held in Hainan Island. In Macau, poker started in 2007 at the Grand Waldo and PokerStars is now operating at the City of Dreams.-- * Jorge Godinho is a visiting  professor at the Faculty of Law of the University of Macau and an AGB Legal advisor.