As the Chinese proverb goes “good things come in pairs”, SA Gaming has brought to you a new slot game “Double Happiness”, which brings you luck and doubles your winnings.
Faced with increased competition and more demanding customers, Asia’s online operators are looking towards Europe for ways to drive revenue growth in a market that is beginning to mature.
The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. In the past, limited competition and high volumes have provided little incentive for Asia facing operators to build a long-term clientele, but that is changing fast.
Delegates arriving at the ExCeL in London’s East End for the 2017 edition of ICE Totally Gaming at the start of February were greeted by a host of Asian gaming suppliers keen to expand their reach. The main entrance was dominated by advertising from a number of Asia-facing firms, including BBIN, SA Gaming and Asia Gaming, who all also took sizeable stands at the show. One European-based supplier told AGB that Asia was “undoubtedly the focus this year,” adding that they had agreed a significant deal with a Vietnam-facing operator at the show.