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    Nielsen launches eSports unit

    Research and consulting firm Nielsen has announced the launch of a new esports business, focused on offering insights, valuations and consulting services. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving this fast-growing market forward. “There’s a […]

    eSports popularity continues to rise in U.S.: Nielsen

    eSports has continued to soar in popularity in the U.S., with 14 percent of the 13+ population now a fan of the competitive entertainment, up 8 percent from last year, notes a report from Nielsen. “While eSports may not rival the size of many traditional sports fan bases just yet, it’s gaining the attention of […]

    eSports, fastest growing segment in sports industry: Nielsen

    The eSports fan base is growing at a rapid pace, with now 14 percent of all Americans aged thirteen and older engaged in the segment, notes a recent report from Nielsen. The 2nd annual report from the research firm, titled the “2016 Nielsen eSports Report”, takes a comprehensive look into consumer interaction with eSports in […]

    Nielsen launches mobile game tracking platform

    Market research company Nielsen has announced the launch of Mobile Game Tracking (MGT), an online measurement platform that gives users data and insight into consumer sentiment of mobile game titles. The platform surveys a unique group of 1,200 mobile gamers each week to get a full spectrum view of consumer audiences, said Nielsen in its […]