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    Localization is fast becoming a key battleground for online operators looking to expand across fast-growing Asian markets. While online gaming is still a long way from reaching maturity in Asia, consumers in the region’s grey markets are becoming more discerning and less likely to accept an English-only dot com website. Market leader bet365 now offers its website in 18 different languages, while SBOBET supports a range of Asian languages, including Chinese, Japanese, Korean, Thai, Indonesia, Burmese and Vietnamese. 

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    Bitcoin has regularly made the headlines in recent months, its price surging towards the $5,000 mark - four to five times its value at the start of 2017 - predominantly driven by interest in Asia. It has also emerged as a viable gaming currency, with online operators discovering that users, particularly in Asia’s grey markets, are keen to embrace a currency that is secure and easily deposited and withdrawn.
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    Operators turn to bitcoin as an alternate route into Asia’s online markets

    Cryptocurrencies such as bitcoin are providing online operators with a new route into the Asian markets that have historically proved tough to penetrate due to the lack of conventional banking options. In fact, experts say bitcoin is already making a sizeable contribution to online gaming in Asia. 
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