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    The recent moves in the Asian affiliate space, including high-profile acquisitions and talk from some of the larger listed affiliates of entering new markets in Asia, might have observers believing the region is like any other, at least as far as affiliates go.

    Local, European affiliates target Asia’s growing online sector

    Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing or sponsorship, attention has turned to opportunities in Asia.
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